Activia

Does it work?

 

All yogurts do to some extent. There is actually a big class action lawsuit against Activia right now.

 

Hell yeah it works. Gave some to my toddler by mistake (thought it was regular yogurt at the time) and the poor little guy shit for two days.

 

loaded with sugar

 

Why?

 

Because they have a lesbian doing their ads.

 

Dannon has settled a consumer class-action lawsuit alleging that ads for certain brands of its yogurt overstate their claimed health benefits. The settlement will shell out $35 million to affected consumers.
The suit alleged that ads for both Activia and DanActive yogurt exaggerated their beneficial effects on human health. The ads promote the yogurt as improving digestion and have become well known for their goofiness; a recent Activia iteration features actress Jamie Lee Curtis, seated on a couch, noting that "our busy lives sometimes force us to eat the wrong things at the wrong times," and promoting Activia as the solution to "digestive issues."
A voiceover in the ad claims that Activia is "clinically proven to help regulate your digestive system in two weeks" if eaten every day.
The ads credit Bifidus Regularis, a Dannon-created name for bacteria found in mammals' large intestines, with Activia's positive effects on digestion.
According to the official Activia Web site, Dannon "selected Bifidus Regularis for Activia because it survives passage through the digestive tract, arriving in the colon as a living culture," where "it plays a beneficial role in your intestinal ecosystem." Whether this appetizing section of the Activia campaign will stay or go remains to be seen.
Dannon, a subsidiary of the French company Groupe Danone whose U.S. headquarters is in White Plains, N.Y., agreed to create a fund to reimburse qualified consumers, for amounts reaching up to $100 each.
(The settlement (.pdf form) says: "Forms may recover up to $15 by submitting a Claim Form either by mail or electronically. Claimants may recover more than $15 and up to $30 by submitting a Claim Form signed under penalty of perjury attesting to the amount of Product purchased. Claimants may seek more than $30 and up to $100 by submitting a Claim Form signed under penalty of perjury and providing a register receipt or other sufficient proof of purchase for the amount of Product for which payment is sought." To obtain a claim form once they become available, click here.)

 

Yeah, that too.